
Imabari Towels
A regional brand from Japan's largest towel-making area, given only to towels that pass strict absorbency tests
- Brand
- Imabari Towel (Shikoku Towel Industry Association)
- Origin
- Japan · Imabari, Ehime
- Category
- Home & beauty
Imabari in Ehime Prefecture has made towels for more than 120 years and is Japan's largest towel-producing area. The Imabari Towel mark is given only to products that pass the local association's quality standards, including a test in which the towel must sink within five seconds when placed on water.
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